So here it is, the famous BMW vs Audi advertising campaign that unfolded high above the streets of California.
Of course, the great irony of this is, BMW never really has had a valid competitor to the Audi R8. Although the BMW M6 can compete with most of the offerings from Porsche on the spec sheet, BMW have always struggled with offering the soul of a sports car, and much is still to come from the German brand.
In the ranks of the Audi R8 and Porsche 911, BMW still has some catching up to do…. And when it comes to orders in the showroom, F1 cars don’t count!
Of course, this isn’t the first time BMW have gone to ‘war’ with their key competitors through advertising: