How AMG Is Keeping Mercedes, The German Juggernaut, Exciting

Mercedes is considered to be one of the world’s premiere luxury car makers. Even their entry level cars, like the A-Class, are fitted with amazing tech and made to a high quality. But Mercedes isn’t just one big, homogenous company. It’s an ecosystem of boutique suppliers and niche service providers.

Perhaps the most famous and most important of these is AMG, the performance arm of the company. AMG is like a company within a company. It finds its ways into all sorts of Mercedes cars, making them more exciting and more powerful. Although the name itself doesn’t suggest much, AMG are they guys and girls putting the fun into the brand.

Right now, fun is what Mercedes needs. Take away the AMG element, and you’re left with an otherwise run-of-the-mill lineup. It’s been a while since we saw a non-AMG Mercedes receive general critical acclaim. Most accolades in the SUV department, for instance, didn’t go to Mercedes’ GLA, they went to rival BMW’s X3.

Fortunately, Mercedes has a joker up its sleeve in the form of AMG. AMG have been supercharging Mercedes cars for over 25 years. And they’re not showing any signs of stopping. In fact, you can find AMG branding plastered over almost every category of high-end Mercedes car today.


AMG first proved their muscle with “The Red Pig” back in 1971. This wasn’t a road car – it was a racing car on the European scene. AMG turned the competition on its head that year, by producing a car that had a 6.3-litre engine and dominated smaller rivals, like Alfa Romeo. Since then AMG has gone from strength to strength producing some of the best cars out there right now. However, of the many branded AMG Mercedes, two stand out as excellent.



The AMG GT started showing up at approved dealers, like Eastern Western Motor Group, last year. And it represents a true return to form for the Mercedes brand. Up until last year, Mercedes didn’t have anything that could take on the likes of the Porsche 911, or the BMW Z series. Sure, there were the SL55 and the SL65 AMG grand tourers. But these cars were more targeted at the luxury end of the market, rather than on pure racing performance. AMG saw that Mercedes needed a car that could match up to, and even exceed its rivals.

The AMG GT and the GT-S are unique in the history of Mercedes. Both were designed and produced entirely by AMG itself. And boy, does it show. When the time came to review the car, practically everyone in the automotive press fell in love with it. They loved the sleek lines and the aggressive styling. They loved the luxurious interior, decorated with all the high-tech gizmos for which Mercedes are famous. And, more than anything, they enjoyed the performance, which is impressive. Of course, the car didn’t come cheap. But in many ways, that doesn’t matter. What is important is that AMG has finally given Mercedes something we can all get a little bit excited about.

AMG’s new supercar will rocket drivers from 0 to 60 in 4 seconds flat. And it’ll keep going up to 193 mph on the German autobahn.


The other car in Mercedes’ arsenal, all thanks to AMG, is the C63. Back in the 1990s, Mercedes made big inroads into the luxury saloon market with their E-Class cars. Now AMG has worked its magic on the C-Class. And, yet again, they’ve pulled it off. The C63 comes with a twin-turbocharged four-litre engine that roars when you put your foot down. And according to most who have driven the car, the engine is to die for.


That, of course, should come as no surprise. The engine used in the C63 is actually the same engine that is used in the GT. It’s got the same 503 bhp and the same 700 Nm of torque. And despite the fact that the C63 isn’t a thoroughbred racer, it’ll get to sixty in the same time – 4.0 seconds dead.

Mercedes-AMG has been very smart, however, with the styling on this beast. It’s reminiscent of the styling one might find on a luxury Jaguar or Audi. It is, in many ways, understated, relative to the performance it can produce. Under the hood, it’s a raging beast. And yet, no executive would look out of place driving it.


As a result, AMG has blown the market for high-end Mercedes wide open. There are options for petrol heads who just love powerful, pinup cars. And there are also choices for those who want AMG under the hood without having to shout about it.



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