Advertising is one of the biggest ways to drive revenue for a business. The average business spends just 1% of their budget on advertising outside of the digital sphere, but this isn’t enough! You not only should be spending a little more than that, but you should consider where you are advertising and how you can ensure that you are doing enough. Understanding your current advertising budget, as well as whether you are funneling your money into the right places is important so that you can do better.
If your search engine ads are failing miserably, you need another way to get your business name out there and into the mouths of potential customers. Online and digital advertising has its merits, but there are moments where you need to step away from the online world and serve up advertising in another way. Your car, for example, is going to be one of the best ways that you can advertise your business. If you have company Peugeot cars, then consider the fact that your car will always be visible to others. Whether you’re on the road or parked, you’re going to be seen – right? The more you use this fact, the better! With this in mind, here are some of the best reasons to use your car in your advertising campaign.
- Your car may get more attention than any other ad source out there. Research shows that vehicles can be seen by more than 3,000 potential customers in an hour. That’s a huge amount of impressions and you’ll also benefit from the fact that you’ll possibly have more qualified prospects, too.
- You can spend more time establishing your business locally when you use a car wrap around your car. People will get to know your name in your business and seeing you everywhere in the local area will do your business wonders, too. People love to know that they’re seeing local community businesses and when your car is parked with your phone number on the side, they’ll take note!
- Your whole brand strategy improves. Brand recognition is important and building up a brand image that can be recognized easily is a must. Your competitors might splash themselves around online but if you’re literally driving your brand around the town, you’re already out there! Brand recognition is the way forward in your business if you want to be seen and taken seriously.
- You will get so much more from your business vehicles. You’ve spent money on your business cars for your employees and that’s a lot of cash for your business to absorb – but now you’re getting your money’s worth! A car wrap with your business right across it will make a massive difference to the amount of advertising potential you have.
A car is the perfect ad space that you might not be utilising right now. All you can do is go and find the best company to help you with your car advertising. Make your cars stand out!