How To Set Your Dealership Apart From The Competition

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It’s never been straightforward to sell cars as a dealership, especially since many consumers turn to private sales (usually second hand sales they’ve found online) whenever they need a new car. This is because they’re more likely to save money and find a car that meets their requirements for a lower price. Even for those who are interested in visiting a dealership, it’s not something that many people do, so if you miss the opportunity to impress these people, you may have to wait for at least a few more years. That’s why you need to set your dealership apart from the competition, and here are some pointers on how to do it.

Know your audience

While you want to earn as many sales as possible, you simply cannot satisfy everyone, which is why it is critical to understand your target demographic. You should tailor your marketing to meet the interests and requirements of the customers you’re hoping to reach once you’ve figured out who you’re looking to satisfy. 

If you’re selling sporty used vehicles, for example, you’ll be catering to a more male-oriented population, and what draws guys more than anything else? Women and cars! Using them with each other in your advertisements and on social media enables you to stand out.

Boost your internet profile

In today’s world, everyone uses the internet to conduct preliminary research, including when purchasing a new car. Because there are currently so many car dealerships on the internet, you’ll need to improve your online presence if you want to get seen. Did you realize that SEO for car dealerships is available? 

This is where you’ll include audience-targeted keywords into your website so that you’ll rank better in search engine results. Use them in your posts on social media as well, and you’ll see a significant spike in traffic.

Consumers these days like to be able to quickly contact and resolve their issues, and that’s why you should also consider a live chat feature for your website. Visit for more information on why it could benefit your dealership.

Make an effort to stand out from the crowd.

So you’re in the car business? What’s the big deal? Why should customers choose your dealership over the dozens of others in a 5-mile radius that provide the same cars and services? Doing something out of the ordinary, such as supporting a local football club, establishing a lifelong offer for your customers, or simply producing a memorable jingle for your advertisements, will help you attract consumers and leave your competition in the dust.

Become a well-known figure in your community.

Finally, most vehicle dealerships include the owner’s name; if yours does, capitalize on it! Don’t miss out on the chance to become a local star by helping out with urgent issues like litter cleanup or charity sponsorship. You’ll become more recognizable as you put in more time and effort, which will lead to greater business for your dealership.

Use these tips to help your dealership stand out from the crowd.

Everything You Need To Know About Electric Car Batteries

Electric cars are the future – in fact, many top manufacturers, like Ford, claim that all their cars sold in Europe will be electric by 2030. It’s much more than just a fad, this is a revolution the likes of which we haven’t seen since the first mass-production car was introduced. With the UK government introducing schemes to encourage people to go electric, the chances are you’ll be looking for an EV in the not so distant future. 

Buying an EV presents significantly different concerns from buying a regular car with an engine. We’ve spoken about these before, but today’s post will focus on the battery inside the car. There are many things to know about the lithium-ion batteries in EVs, and this guide will explain all:

The battery range

Firstly, you want to know how far you can drive on a single charge. The further you can go, the better. Ideally, you want an electric vehicle that can comfortably get you to work every day without needing to be charged. If it can get you home again on the same charge, you’ve got a winner. 

The battery warranty & lifespan

EV batteries are typically good to last anywhere between 10-20 years if you take good care of your car. However, most manufacturers will offer warranties that are significantly less than the 20-year lifespan. It’s your job to find a car that offers a great warranty, letting you repair or replace your battery for free during this period. It all depends on the manufacturer, but MG is known for having great warranties. Speak to your local MG dealer for more info, but you’re typically looking at a 7-year warranty at least, which is one of the best in the industry. 

Charging points

Where will you be able to charge your vehicle? Obviously, you will need to install a charging point at home, so factor the cost of this into your calculations when buying a car. Additionally, you need to know where your local charging points are to recharge your battery on the move. Does your workplace have charging points for EVs? You can usually find some in car parks and supermarkets, and a few petrol stations are installing them as well. Be sure that you have a good charging network near you to guarantee you can charge the car whenever the battery is low. 

Battery leasing

If you are buying a used EV, you need to check if it has a battery lease or not. When electric cars were first introduced, many manufacturers sold them with battery leasing attached. Effectively, it meant the cost of the car was cheaper, but you had to pay for the battery every month. This could be a £50 charge, and some used EVs might have a battery lease attached to them. Realistically, you don’t want to buy a car like this as it’s an added expense for no reason. Modern EVs have better technology that makes the batteries more affordable, negating the need to lease. 

In general, an EV battery will last for as long as a typical car engine. If anything, they can last for longer when taken care of. The key concerns revolve around range, lifespan, charging and leasing. Hopefully, this guide has explained all!

Buying a Vehicle for Your Business with a Limited Budget

Buying a service vehicle for your business almost always requires a considerable upfront cost. However, it is often necessary to scale, expand your area of services, and increase overall sales. But like many other business owners, you likely have a limited budget to spend on a new business vehicle.

That said, how do you invest in a good business vehicle without ending up in a tight financial spot? Before scoping out potential cars to buy, here are several essential tips that you should keep in mind:

  1. Choose the right-sized vehicle

One of the first factors that you have to consider when choosing a vehicle for your business is the size-and more often than not, the size matters more than the price. Buying a too-small car because it is cheaper is counterintuitive to saving money on a business vehicle. If you end up having to make multiple means of transport, you’re spending more money on gas than if you just bought a bigger one.

With that in mind, determine the average load of each delivery that you have to make regularly, and from there, identify the size of the vehicle you need. Doing this can also help narrow down your choices. For example, if you will be delivering large-sized loads, you can go directly to aVolvo semi-truck dealershipinstead of waste your time looking through inappropriately sized stock.

Wait for the right time

No matter how great the need is for your own business vehicle, buying one when your business is not ready for that kind of expense is likely a wrong move. Assess your cash flow before making such a large purchase, and if you are confident that you can handle the vehicle payments, maintenance, gas, and other expenses, then that’s the only time you should push through with the purchase.

Otherwise, put your plans on hold until your business gets to a more stable financial position. If you push through with buying a business vehicle when things are wobbly, there is a good chance of encountering financial problems in the future, most notably-negative cash flow.

Consider renting or leasing

Renting or leasing a vehicle has its pros and cons. When you rent a car, you may pay more than what you would pay if you buy your own vehicle, but you will not be responsible for maintenance, insurance, and taxes. The same goes for leasing one, but with leasing, there is a possibility that you can buy the vehicle from the owner at the end of the lease period. And in both cases, you won’t have to worry about vehicle deprecation, unlike when you buy a brand new business vehicle.

If your business cannot afford its own service vehicle just yet, renting or leasing are two great options to consider.

Buy a used business vehicle

Whether for personal or business purposes, buying a used vehicle is always cheaper than buying brand new, making it an excellent option for companies with limited budgets. Of course, there are specific pros and cons when purchasing a used vehicle that you have to consider carefully.


  • Little to no depreciation, depending on the age of the vehicle
  • Lower upfront costs vs. brand new
  • Insurance rates tend to be lower
  • The vehicle may already be customized according to your business needs


  • Wear and tear, hidden problems
  • Higher maintenance costs
  • Outdated technology, depending on the age of the vehicle

Pro tip: buy a business vehicle from another business, preferably one with an owner that you know personally and trust. If their business is similar, that’s much better since their cars will probably be outfitted with the customization you need. If you don’t know other companies you can buy from, choose your dealer carefully-go for the most reputable ones to secure your investment.

Buy at the right time

Unless your business needs its own service vehicle right now, it is highly advisable to wait for the most opportune times to buy a business vehicle. For example, most dealers will be more willing to offer substantial discounts near the end of the quarter when trying to get rid of inventory. Moreover, you could also try waiting for special holidays or events to maximize potential discounts on your purchase.

A service vehicle is an excellent investment for any business-that is, if you buy wisely. If you have a limited budget to work with, applying these tips to your purchasing decisions can help you make the best investment-as well as save a substantial amount of money along the way.

Advertising is one of the biggest ways to drive revenue for a business. The average business spends just 1% of their budget on advertising outside of the digital sphere, but this isn’t enough! You not only should be spending a little more than that, but you should consider where you are advertising and how you can ensure that you are doing enough. Understanding your current advertising budget, as well as whether you are funneling your money into the right places is important so that you can do better.

If your search engine ads are failing miserably, you need another way to get your business name out there and into the mouths of potential customers. Online and digital advertising has its merits, but there are moments where you need to step away from the online world and serve up advertising in another way. Your car, for example, is going to be one of the best ways that you can advertise your business. If you have company Peugeot cars, then consider the fact that your car will always be visible to others. Whether you’re on the road or parked, you’re going to be seen – right? The more you use this fact, the better! With this in mind, here are some of the best reasons to use your car in your advertising campaign.

  1. Your car may get more attention than any other ad source out there. Research shows that vehicles can be seen by more than 3,000 potential customers in an hour. That’s a huge amount of impressions and you’ll also benefit from the fact that you’ll possibly have more qualified prospects, too.
  2. You can spend more time establishing your business locally when you use a car wrap around your car. People will get to know your name in your business and seeing you everywhere in the local area will do your business wonders, too. People love to know that they’re seeing local community businesses and when your car is parked with your phone number on the side, they’ll take note!
  3. Your whole brand strategy improves. Brand recognition is important and building up a brand image that can be recognized easily is a must. Your competitors might splash themselves around online but if you’re literally driving your brand around the town, you’re already out there! Brand recognition is the way forward in your business if you want to be seen and taken seriously.
  4. You will get so much more from your business vehicles. You’ve spent money on your business cars for your employees and that’s a lot of cash for your business to absorb – but now you’re getting your money’s worth! A car wrap with your business right across it will make a massive difference to the amount of advertising potential you have. 

A car is the perfect ad space that you might not be utilising right now. All you can do is go and find the best company to help you with your car advertising. Make your cars stand out!

Establishing a Custom Car Shop: What Should You Consider?

It’s everyone’s dream to own their very own car. But many individuals don’t just stop owning a car: they also want to customize it to their personal preferences, needs, and desires. There are various reasons most people want their vehicles customized. It might be because they show off their magnum opus in a car show, go on long road trips, or want to have a better feel when driving around town. There’s nothing as satisfying as having your far customized.

But setting up a custom car shop is easier said than done. Establishing a small business without having the necessary equipment is an uphill battle. Not only do you need to invest in the proper capital and equipment, but you also need to study the ebb and flow of the market, especially if you want to reel in long-term customers and clients.

So what are some essential ways of setting up your very own custom car shop? What should you be mindful of? Here’s what to know.

Planning Your Shop

One of the most critical parts of establishing your shop is to plan it out ahead of time. Probably one of the pressing matters to prioritize is the startup cost, which is usually higher than other costs.

Next, keep in mind who your target market is. Optimizing your engagements and ensuring that you are spreading the word about your business is paramount in getting the right foot traffic.

Another crucial aspect of every business is charging for your products and services. If you’ve already made a name for yourself and can justify the labor and the work needed for these services, you can charge your customer more. Other than that, you should do some much-needed research on the average rates in your area.

Having the Right Equipment Ready

Perhaps one of the essential parts of establishing your custom car shop is investing in the proper equipment. Compared to other shops like service repair shops, custom car shops require more specialized tools.

One of the most important things to consider for your car shop is heavy-duty equipment and tools that can help automate the process. Automating the process is one of the best ways of streamlining and cutting down on work time and effort that’s being put out.

You don’t necessarily have to get state-of-the-art equipment when there is equipment that can lighten the load for most individuals. This is especially true when it comes to doing paint jobs for cars. Fortunately, you won’t have to look anywhere else since quality auto paint booths can cut down on time and energy needed to paint, a great way of expediting tasks as soon as possible.

Minding Your Expenses

Another vital part of setting up a custom car shop is being aware of your expenses. When you are investing in equipment, you’ll also need to think of the energy and products used by your equipment.

If you don’t have a permanent place for your business, you might have to rent a site. In most cases, this ranges from a few thousand dollars to around five figures, depending on your location. Strategically thinking about your area is one of the best ways of reeling in long-term customers. Still, various factors can affect foot traffic, but location can play a significant role.

Compared to repair shops and your standard retail stores, you won’t need that much in inventory since specific customers might have particular instructions on how they want their cars customized. If this is the case, order some parts on-demand. Although, you can also order different parts and accessories for your inventory if you are confident that it’s currently in high demand. You might want to consider some background research on some parts and accessories that most individuals look for through online markets.

Ultimately, it’s challenging to be sure of figures in this situation since your supplies, rent, and how much you have to spend can vary and depend on the work done.

Just like when you’re planning out any business, you need to consider these factors. Personally customizing cars for your customers might take a reasonable amount of time and talent, but it’s not as costly on resources on equipment. At the same time, you won’t have to worry too much about buying an inventory since customers are particular with their requests.

Still, you must think things through and plan accordingly. Marketing your business well means you need to tap into the right audience. At the same time, you must produce the right content that can help draw in potential customers.

Summer Road Trip: How to Make Sure you Find the Right Vehicle

Are you thinking about your next summer road trip? Maybe you are wondering how to make it epic, which is understandable because road trips can be thrilling. The last thing you want is to pick the wrong car for your summer road trip. That is why it is always wise to sit and figure out the right vehicle to hit the road with. Here are tips to help you make sure you find the right vehicle for your summer road trip.

Check Mileage

People tend to overlook this essential aspect when preparing for road trips. If you want to choose the perfect car, check the gas mileage. Getting excellent miles per gallon for your road trip will help you save on costs and make your trip more fun.

How Comfortable Does It Get?

Comfort is the ultimate checklist in a vehicle you want to use for a summer road trip. How do you expect to enjoy the fun if the car is not comfortable? An uncomfortable car can make a journey unbearable, especially on rough roads. This alone should be a motivation to pick the right vehicle. 


Your summer road trip may require a vehicle of a specific capacity depending on how many people you carry. For instance, if you are bringing your friends and family along, you may want to go for a car that can tow an RV that doubles up as your home while on the road.  Accordingly, a road trip for one or two might require a small car. 

Check the Terrain

The first thing you should do before any trip is to map out your itinerary, you should know the activities you want to do and all possible locations to visit. This will help you determine the kind of terrain to expect. 

It will help if you know the right vehicle to conquer the terrain you expect. For instance, SUVs are designed for off-road trips, while your sedan may be suitable for a road trip that does not take you to rugged roads. If you are unsure about the type of vehicle to take for a specific environment, consult with Motorhome dealers or other experts near you. 

Check Cruise Control 

You will never know the importance of this aspect until you are on a long stretch and you need to give your foot a break. Here is the deal; some vehicles come with adaptive cruise control that reduces speed automatically when you approach another car at high speed. This will help you navigate busy highways. 

Safety Concerns 

Your safety is the first thing that should matter before the fun and everything else. If you want to find the safest vehicle for a summer road trip, look for the following features: 

  • Beeping seat belts that alert you when a passenger does not have their seat belt on
  • A backup camera that acts as an extra set of eyes for easier navigation
  • Automatic lights

Final Thoughts

Choosing the right vehicle for your summer road trip should not be an overwhelming task if you know what you have to look out for. Know which car to take for offroad travel and the one for other destinations. These tips should help you make the right choice. 

Some Things to Consider Before Buying an Electric Car

Buying a new car is an investment, primarily down to the fact that it can be expensive to buy a car and that you will be buying something that is supposed to last for a considerable length of time.  

Things can get even trickier if you are thinking about buying an electric car. You might not know what are the key features of an electric vehicle or what to look out for. To help you make sure that you have made the right choice for you and your needs when you head off to the Citroen dealership; let’s consider the four things to consider before buying an electric car.  

Is a hybrid a better choice? 

If you are worried that you won’t always find a way to charge your electric car, you will want to consider a hybrid as another option. These are designed to not only work as a regular petrol car when you need it but also to work as an electric car too, giving you the best of both worlds.  

Can I charge it at home? 

One of the critical questions that you need to ask yourself is whether or not you will be able to charge your car at home; after all, this is where it will be charged most of the time. Of course, there are charging points out and about, which you can research into, but if you want to make sure that things are as easy and convenient as possible for you, then you are going to need to make sure that you know the ins and outs of charging at home.  

What about work? 

Whilst it is most important to make sure that you can charge your car at home, you should also be able to charge it out and about too. Especially at places that you spend a lot of time, such as work. You want to know that you can charge it and not have to worry about finding somewhere to simply give you enough power to get home. This means that you need to speak to your employer to find whether they have a charging point or if this is something that they will consider in the future.  

Which car has the best range? 

When it comes to buying an electric car, you will want to make sure that you get the most miles for your charge. Each car varies in its range, and you should make sure that you research into each one before you dive in and make that purchase. That way, you can make sure that your car really works for you and that it will get you where you need to be.  

As you can see, there are many things to think about when it comes to buying an electric car. You should take your time and consider whether an electric car will be right for you. The chances are that once you research things, you will find out that not only will an electric car be right for you, but it may just be the best car that you ever bought.  

Tips that will Help you to Buy your Very First Car

Are you thinking about buying your very first car, then you may not know where to start. This is understandable, but at the end of the day, there are things that you can do to simplify the process for yourself. You may even be able to save some money too!

New or Used?

If you are buying a car and you have never driven before, then you should probably think about buying used. If you have recently passed your test, then the same concept applies. Used cars tend to retain their value in terms of the price you end up paying. A new car will lose 30% of its value as soon as you drive it off the lot. If you buy used, then you may find that you have access to way more models as well, so make sure that you keep this in mind. If you are in the process of passing your driving test, then it may be worth taking this DVSA theory test online.

How Much Should you be Paying?

Conventional wisdom will probably tell you that your first car should be a bit of an old banger. It doesn’t have to be this way, especially if you are a young driver. You need to find a car that is going to reflect both your needs and your preferences. If you drive on the motorway or if you want something that will help you to be comfortable when driving across long distances, then you need to find something that reflects this if possible. If you only go to the shops once or twice per week, then a hatchback will probably do just fine. You can buy a very good used car for a very affordable price. If you cannot afford to buy a car, then remember that you can always take one out on finance.

Hatchback, Saloon or SUV?

A lot of cars fall into four categories. You have saloon, estate, SUV and hatchback. At the end of the day, there are various other shapes that include people carriers or even sports cars, so it’s worth looking into them if you want to make the best choice. New drivers don’t usually need a lot of space, so make sure that you keep this in mind. If you don’t know which car to buy, then you should know that hatchbacks tend to be very popular. Hatchbacks tend to be smaller, and they are usually very efficient too. On top of this, they are not too expensive to buy, and they run very well. If you want to buy a posh car, then there’s nothing wrong with this, but remember you’ll need to pay out to insure it.

Thinking about Insurance

Put yourself in the shoes of an insurance company. Would you rather have a new driver who is driving a secure hatchback, or would you rather insure a new driver who has a supercar that can reach a top speed of 100mph? It’s very easy to see which one is going to be the most logical option. All cars tend to be given an insurance number, with one being the cheapest to insure and 50 being the most expensive. By looking at this number, you can be sure to save.

Make Your Motor Look As Good As New!

Our vehicles often take a real beating out on the road. There is the dust and dirt to contend with, not to mention the occasional scrape or ding that can leave our car looking old and battered. Fortunately, it’s not as hard as you may think to return your vehicle to looking like new. Keep reading to find out how.

Give it a proper wash 

A bucket full of washing-up liquid and sponge you picked up at your local petrol station isn’t going to be enough here. Indeed, to correctly wash and finish your car, thus ensuring it looks its best it is vital that you do things properly. 

First of all, this means investing in a proper car shampoo, one that will help to preserve the paintwork rather than erode it like a washing-up liquid can. Next, if possible use the hose or a pressure washer to rinse your car. You must get all the soap off before you move to the next stage. 

Once your car is clean you can complete the finishing processes. If you are left with any watermarks it best to buff these out with a soft cloth first. Then apply the wax to a pad, and use smooth circular motions to rub it onto your car. Then. once the whole car is covered in wax take a clean soft cloth and remove the wax for a brilliant shine!

Give the wheels some love  

Without wheels, your car won’t be going anywhere, so they are just about as important as you can get. However, many people forget to give their vehicle’s wheels the same attention as the rest of the car when it comes to cleaning and repair. 

Indeed, a car with clean and shiny paintwork can very quickly be let down by its wheels, and that is why you must take care of them too. 

One way of doing this is to invest in a wheel brush that can help you get into all the little crevices that collect dust and dirt from the road. You can even get services like alloy wheel repairs now, see more about this topic by clicking the link. The latter being something that can really help to lift the overall look of your vehicle. 

Brighten up the paintwork 

Of course, there is only so much a good wash and wax can do. After all, if you have scuffs or scratches in your paintwork, no amount of waxing will buff them out. There is no need to panic though because there are some ways you can restore your car’s paintwork to its former glory. 

The first of these is to buy a home-use sealant that wipes on like wax but is designed to match the colour of your paintwork. However, for more serious or extensive scratches you may wish to take your car to the shop to have this done professionally.

Indeed, it’s worth remembering that fixing scratches isn’t just an aesthetic thing, but they help to maintain the integrity of your vehicles’ protective coating as well, something that will help to minimize the chances of rust and erosion and so keep it looking new for longer. 

5 Things to Remember about Maintaining Your Subaru SUV

Subaru is a well-known car manufacturer worldwide, and their units are some of the sturdiest around, especially their sports utility vehicles (SUVs). However, they do deteriorate over time. If you’re looking to take care of your Subaru and keep running in its best condition for as long as it can, here are five things you need to remember to help your Subaru unit improve its life span and performance.

Have Your Brakes Checked and Replaced

Your Subaru’s brake partsrequire regular inspections as it determines the safety of the vehicle. These include your brake pads and their overall system. That’s why when driving, actively listen for any noises when you hit the brakes and see if there’s any shuddering or vibrating in the actual brake pedals. If there are problems with your braking system, have it checked by a professional as soon as possible.

You need to do two things to maintain your braking system, including checking the brake fluid regularly and having its brake pads and discs inspected whenever necessary. Essentially, it’s best if you periodically check your brakes to fix any issues immediately and prevent further problems.

Check Engine Light

A crucial car component you need to have regularly checked for safety reasons is the engine light. When starting your SUV, the check engine light should come on momentarily to test the car’s engine or emission control system and bulb. This system is self-diagnostic, meaning the engine light serves as a communication pathway to indicate trouble. All Subaru units are designed to function in “limp home” mode whenever problems occur, and the light comes on-and stays on.

If that’s the case for you, take your SUV to an authorized Subaru dealership right away to restore the system’s functions as technicians have specialized tools and knowledge to access trouble codes stored in the car’s memory whenever the light is illuminated. However, you can check its condition by seeing if the fuel filler cap is loose or missing.

The light may also turn on if you have previously installed electrically powered accessories, like radar detectors that aren’t compatible with your SUV’s systems. If the light comes on and you do have these accessories, have them removed or disconnected.

Battery Maintenance

All Subaru vehicles, including SUVs, only use “maintenance-free batteries.” However, this isn’t the case as they require attention from time-to-time as car owners need to maintain their cleanliness to ensure it stays efficient. The vehicle’s battery is the main power behind its electrical system and is prone to winter-related damages. That’s because the battery loses half its strength as demand increases during colder weather. Plus, the lower temperatures reduce its engine-cranking power.

Colder climates can also thicken the engine oil, making it challenging for your engine to turn over as “cold fuel” can’t vaporize properly, adding more to the situation’s difficulty. That’s why you must have your car’s battery checked by a professional regularly.

Check the Belts and Hoses

Ensuring your SUV’s belts and hoses are in optimal shape can maintain your car’s upkeep, helping it run better and minimize your chances of breaking down while on the road. For instance, if the vehicle’s serpentine belt breaks while you’re driving, it may lead to the car’s system failing and breaking down. That’s why it’s best to have your belts and hoses checked every time you have your oil changed to ensure they’re in ideal condition and don’t require replacing just yet.

Test the Engine

The engine is the primary reason why a car runs. That’s why it’s best if you regularly test your car’s engine to check its condition. It’s wise to have a professional do this to ensure it’s in perfect shape. Additionally, when driving your SUV, avoid starting it off and immediately taking off, especially if it’s been sitting around for a while. That’s because while the engine is off, gravity pulls oil inside the engine downward, leaving the upper parts dry.

Whenever you’re going to use your SUV, allow the engine to run for at least 30 seconds or longer before putting the vehicle in drive mode to give the oil enough time to coat the car’s engine properly and lubricate all the moving parts.

Owning an SUV is a whole different experience than owning and driving a sedan or your average car, as they come with unique requirements and issues. It takes a dedicated mindset to understand and maintain an SUV’s upkeep to ensure it runs safely and efficiently-and remembering the factors mentioned can guarantee your Subaru SUV stays and runs in top-notch condition.