It all unfolded on the streets of Santa Monica. To this day, it’s unclear who started it, though most people seem to think that Audi cast the first stone. BMW responded, and what unfolded next was one of the most famous advertising billboard spats that’s ever existed…
Here it is, in all it’s glory… The BMW vs Audi Billboard Ad War:
But of course, BMW are known for having this last word… Like with this tongue in cheek ad aimed directly at competitor Mercedes-Benz:
And the fashion industry knows it.
Here’s one from troubled surf brand Billabong’s Summer 2013 collection, featuring a Toyota Prius…
Oh no, wait a minute, it’s not a Prius, it’s a Mercedes W123.
So here it is, the famous BMW vs Audi advertising campaign that unfolded high above the streets of California.
Of course, the great irony of this is, BMW never really has had a valid competitor to the Audi R8. Although the BMW M6 can compete with most of the offerings from Porsche on the spec sheet, BMW have always struggled with offering the soul of a sports car, and much is still to come from the German brand.
In the ranks of the Audi R8 and Porsche 911, BMW still has some catching up to do…. And when it comes to orders in the showroom, F1 cars don’t count!
Audi start proceedings by goading BMW with the ‘Your Move BMW’ Billboard… to which BMW respond with Check Mate
To which Audi quickly respond with the R8 ‘King’
Which is quickly trumped by the BMW F1 Car blimp…
Of course, this isn’t the first time BMW have gone to ‘war’ with their key competitors through advertising:
BMW mocks Mercedes with ‘delivering driving pleasur’ advert